Description

Winter Wonder Lane

Art Direction & Design

Provided a fresh new look for Big Lots’ Christmas brand “Winter Wonder Lane”

The objectives for the redesign included:

Creating a responsive logo that is adaptable to various sizes of packaging
Designing a background pattern that works on all package types that could also be used with different colors
Providing a solution where the hero shot could be dominant on packaging with photography
Maintaining some of the previous design’s characteristics but with a more contemporary appeal