Master Cuisine

Art Direction & Design

Developed branding from conception to production for Master Cuisine, Big Lots! OWN brand for "better" bakeware, drinkware, dinnerware, serveware, and cookware. Researched competitors and produced solutions for various package types to implement new elevated packaging for shelf impact in stores. Master Cuisine won Silver in the Vertex International private label competition. The Vertex Awards are the only global competition devoted exclusively to the art of Private Brand package design. The awards are judged by a highly esteemed panel of industry experts from around the world, and awarded based on Creativity, Marketability, and Innovation. The response to the Vertex Awards was overwhelming with more than 250 entries from 21 countries and 55 retailers.