Description:

Fresh Finds Kettle Chips

Art Direction & Design

This design was chosen from several different concepts and can still be seen on shelves in stores. I worked with the merchant to understand how they wanted to position this look to stand out amongst similar products in Big Lots stores. The challenge was to include numerous feature call outs while also including large hero shots of the ingredients which I worked with a food stylist to create. I was also tasked with choosing distinctive colors which identified the flavors.