Description

Dream Street

Design

Dream Street was a Big Lots private brand for ages 5 - 11. The teal background was chosen as a gender neutral youthful color. The logo contains both subtle and obvious elements as a solution for the brand name. Space elements and the crescent moon which also doubles as a street (see dash lines) in the upper right of the mark serve as a great solution for the brand. The item descriptions are held within a street sign.